How Delhaize flagey beat the lunchtime queue with interactive ordering kiosks
September 16, 2026by
Niboo, Tom Scutnaire
The Delhaize store on Place Flagey is one of Brussels' busiest spots. But with high footfall comes logistical challenges too. Carlos Courtois, the store manager, explains how digitalising his sandwich counter with Niboo transformed everyday life for his teams and the experience for his customers.
The context
A long-standing partnership
The partnership between Delhaize Flagey and Niboo goes back a long way. In the early days, Carlos Courtois managed his accounting in an almost archaic way, sending invoices by courier. Looking for a way to save time, he discovered Niboo. From implementing accounting on Odoo to adding the sales module and the website, trust grew with every project. Recently, Carlos faced a major new challenge, and naturally turned to Quentin's team at Niboo.
The challenge
The dreaded lunchtime rush
Every day, the Delhaize Flagey sandwich counter prepares around a hundred sandwiches. At lunchtime, the situation became critical.
Teams under pressure
Taking orders the traditional way took forever, putting intense stress on the counter staff, who were completely overwhelmed.
Discouraged customers
Faced with a long queue, waiting times kept growing. As a result, many customers gave up and chose other lunch options nearby.
Traffic needed to flow better, and fast.
Teams under pressure
Taking orders the traditional way took forever, putting intense stress on the counter staff, who were completely overwhelmed.
Discouraged customers
Faced with a long queue, waiting times kept growing. As a result, many customers gave up and chose other lunch options nearby.
Traffic needed to flow better, and fast.
The challenge
The dreaded lunchtime rush
Every day, the Delhaize Flagey sandwich counter prepares around a hundred sandwiches. At lunchtime, the situation became critical.
Des équipes sous pression
La prise de commande traditionnelle prenait un temps fou, générant un stress intense pour le personnel au comptoir, complètement débordé.
Des clients découragés
Face à la longueur de la file, le temps d'attente augmentait considérablement. De nombreux clients finissaient par abandonner au profit d'autres options du quartier.
Il fallait fluidifier le trafic, et vite.
Des équipes sous pression
La prise de commande traditionnelle prenait un temps fou, générant un stress intense pour le personnel au comptoir, complètement débordé.
Des clients découragés
Face à la longueur de la file, le temps d'attente augmentait considérablement. De nombreux clients finissaient par abandonner au profit d'autres options du quartier.
Il fallait fluidifier le trafic, et vite.
The solution
A touchscreen ordering kiosk connected to Odoo
To address this, the Niboo team proposed installing touchscreen ordering kiosks, 100% connected to the existing Odoo system.
Ordering in a few seconds, without queuing at the counter. Just a few days between the equipment arriving in store and going fully operational.
A month after launch, the results are excellent across the board.
A major time saving
An average of 1 minute of waiting time saved per order, per person. Customers no longer wait around, and the queue moves quickly.
Frictionless adoption for staff
No training was needed: when a customer confirms an order on screen, the ticket prints straight out in the kitchen, exactly as if a staff member had taken it themselves. The team can finally focus on what matters: preparation.
Customers won over
Even regulars, who might have been thrown by the change, picked up the interface within seconds: choosing bread, salad and sauces, all of it intuitive.
A higher average basket
Ordering on screen puts customers at ease and visually suggests extras: the store now sells more sides and add-ons. Every sale automatically feeds into Odoo's inventory and accounting.
A major time saving
An average of 1 minute of waiting time saved per order, per person. Customers no longer wait around, and the queue moves quickly.
Frictionless adoption for staff
No training was needed: when a customer confirms an order on screen, the ticket prints straight out in the kitchen, exactly as if a staff member had taken it themselves. The team can finally focus on what matters: preparation.
Customers won over
Even regulars, who might have been thrown by the change, picked up the interface within seconds: choosing bread, salad and sauces, all of it intuitive.
A higher average basket
Ordering on screen puts customers at ease and visually suggests extras: the store now sells more sides and add-ons. Every sale automatically feeds into Odoo's inventory and accounting.
A month after launch, the results are excellent across the board.
Un gain de temps massif
En moyenne 1 minute d'attente économisée par commande et par personne. Les clients n'attendent plus, la file avance vite.
Une adoption sans friction pour les employés
Aucune formation nécessaire : quand un client valide sa commande sur l'écran, le ticket sort directement sur l'imprimante en cuisine, exactement comme si l'employé avait pris la commande lui-même. Le staff peut enfin se concentrer sur ce qui compte vraiment : la préparation.
Des clients conquis
Même les habitués, qui auraient pu être perturbés par ce changement, ont adopté l'interface en quelques secondes : choix du pain, des crudités, des sauces, tout est intuitif.
Un panier moyen en hausse
Commander sur écran désinhibe le client et suggère visuellement des options : le magasin vend désormais plus d'accompagnements et de suppléments. Toutes les ventes remontent automatiquement dans l'inventaire et la comptabilité Odoo.
Un gain de temps massif
En moyenne 1 minute d'attente économisée par commande et par personne. Les clients n'attendent plus, la file avance vite.
Une adoption sans friction pour les employés
Aucune formation nécessaire : quand un client valide sa commande sur l'écran, le ticket sort directement sur l'imprimante en cuisine, exactement comme si l'employé avait pris la commande lui-même. Le staff peut enfin se concentrer sur ce qui compte vraiment : la préparation.
Des clients conquis
Même les habitués, qui auraient pu être perturbés par ce changement, ont adopté l'interface en quelques secondes : choix du pain, des crudités, des sauces, tout est intuitif.
Un panier moyen en hausse
Commander sur écran désinhibe le client et suggère visuellement des options : le magasin vend désormais plus d'accompagnements et de suppléments. Toutes les ventes remontent automatiquement dans l'inventaire et la comptabilité Odoo.
And Now
Ongoing support
Today, the Delhaize Flagey and Niboo teams continue to closely monitor how these new processes are performing. Niboo remains on hand at all times to provide support and maintenance, and to make sure the system keeps running smoothly day to day.
Beyond the supermarket
Who else is this solution for?
The success of this kiosk at Delhaize Flagey proves that automated ordering isn't just for fast-food giants. It's a serious asset for optimising plenty of other businesses.
Bakeries and patisseries :
Handle lunchtime orders, lunch deals or cake reservations without tying up the main till.
Food trucks and snack bars
Absorb queues at festivals or busy public events, so the cook can just get on with cooking.
Butchers, cheesemongers and caterers
Smart numbered tickets, or direct ordering of ready-made platters.
Company canteens and university restaurants
Keep staff and students moving through during very short breaks.
Events and bars
Order drinks independently and simply present a ticket at the collection point.
-1 min
Waiting time per order
0
Staff training required
A few days
From delivery to go-live
15+ years
Of ERP expertise at Niboo
-1 min
Waiting time per order
0
Staff training required
A few days
From delivery to go-live
15+ years
Of ERP expertise at Niboo
Beyond the supermarket
Who else is this solution for?
The success of this kiosk at Delhaize Flagey proves that automated ordering isn't just for fast-food giants. It's a serious asset for optimising plenty of other businesses.
Bakeries and patisseries :
Handle lunchtime orders, lunch deals or cake reservations without tying up the main till.
Food trucks and snack bars
Absorb queues at festivals or busy public events, so the cook can just get on with cooking.
Butchers, cheesemongers and caterers
Smart numbered tickets, or direct ordering of ready-made platters.
Company canteens and university restaurants
Keep staff and students moving through during very short breaks.
Events and bars
Order drinks independently and simply present a ticket at the collection point.
